Despite the overwhelming support from the public for the construction of a new solar park in their area, when asked if “other people” would support the new development, even the public underestimates support – and overestimates opposition. While support has hovered around 80% in favour, much lower numbers (39-45%) believe that, in their area, others support, than oppose a new solar farm.
Even so, the public’s guess is closer than MPs: only around 30% tend to believe that in their constituency, “more would support than oppose” a new solar farm.
Wider research suggests that a ‘quiet majority’ effect may explain why people think there is more opposition than there really is to solar energy. In focus groups, More in Common found that many people expressed a reluctance to voice their (majority) support for green energy developments, for fear of seeming confrontational in the face of louder (but minority) opposition.
Played out in community after community, this hesitation to articulate support for solar and other forms of green energy is likely to be creating a false sense of where public opinion really sits.