But if the climate movement can sometimes read too much into these easy statements of agreement (with a poorly defined concept in almost 30 years’ time) then the political establishment almost certainly read too much into the by-election in Uxbridge, in July 2023.
Held very narrowly by the Conservatives, against expectations, the vote (probably) reflected opposition to the expansion of London’s Ultra Low Emission Zone (ULEZ). But this tentative conclusion was quickly extrapolated by Conservative commentators and politicians as a sign there were votes to be won by opposing green policies more generally.
Fast forward to September 2023 and the Prime Minister was making a rare live televised address announcing a series of changes and delays to net zero policies (originally implemented by the Conservatives themselves), positioning them as undue burdens on families already stretched by a prolonged cost-of-living crisis.
A turn against net zero?
A flurry of polling since Rishi Sunak revised his political positioning on net zero has revealed a number of social and political divides (or, more accurately, has shone a light on existing differences).
Snap YouGov polling on the day of Sunak’s speech showed some clear differences between Conservative and Labour voters. While 61% of Labour voters felt that the government should keep all current climate change plans in pursuit of net zero by 2050, only 19% of Conservative voters felt this way.
Polling for The Times told a similar story, but also pointed to a sharp difference in the interpretation of the intent behind the announcements: Labour voters were more likely to infer the announcement was made to create political dividing lines with Labour, while Conservative voters interpreted the changes as a sign the previous targets weren’t practically achievable.
The same survey found voters of all parties (60%) currently believing that Britain cannot get to net zero without imposing costs on ordinary people. In the face of continuing high costs of living, concerns about how the costs of net zero policies will be spread will remain important. Notably, the most popular measure in Sunak’s speech was to increase grants to install heat pumps.
But although these findings are important, arguably they don’t show much in the way of a dramatic shift. We’ve known for some time that when climate policies are presented as incurring personal costs or inconvenience, support drops off. Ahead of COP26, research from Ipsos MORI and the Centre for Climate Change and Social Transformations (CAST) found that support for installing heat pumps, low traffic neighbourhoods (LTNs) and meat-free diets fell from a comfortable majority to under 40% when lifestyle or cost implications were emphasised. This research was carried out before the costs of living hit millions of households. So it’s no surprise that there are deep-seated fears around anything that might hurt people financially – something which Sunak’s speech explicitly played into.
And although the UK has not been blighted by the same visceral polarisation on climate change as the US or Australia, lower levels of support for some net zero policies among Conservative voters have been evident for some time. Although there are plenty of popular policies among Conservative voters (this Onward ‘league table’ shows the most favoured approaches), there are also some that currently don’t enjoy majority support (the phasing out of gas boilers and petrol/diesel cars among them).
Recognising this, Sunak wagered that watering down some net zero commitments would bring in more voters. But did the gamble pay off?
Net zero political capital?
Taking a snapshot of the seven-day period following Sunak’s net zero speech, there’s very limited evidence of a gain in political capital. A large continuing gap between the Conservatives and Labour in terms of voting intention at the next General Election remained, and there was a drop in Rishi Sunak’s personal approval ratings based on Politico’s poll of polls. One survey found the most common word used to describe the government pushing back or scrapping key climate policies was ‘untrustworthy’ (40%) – followed by ‘sensible’ (29%) and ‘chaotic’ (25%), and respondents said they’d describe Rishi Sunak as ‘reckless’ (33%), ‘backwards’ (31%), and ‘sensible’ (29%) if he were to push back these policies.
Despite the pointed attempt to link green policies and financial struggles in Sunak’s speech, in-depth research with 2019 Conservative voters by Public First for the think tank Onward found people do not blame net zero policies for the high cost of living. Voters placed it last among 11 reasons, behind the war in Ukraine, Brexit and Covid 19.
The latest Climate Barometer tracker data supports this story (see below), with voters of every persuasion more likely to think the delays made the Conservative Party seem out of touch with the public than in tune with it.
Has support for net zero risen or fallen since the election?
Following the General Election, there is a clear uptick in support for the country’s net zero targets. Support for net zero by 2050 is at its highest point in almost 2 years, yet enthusiasm for some flagship policies hasn’t yet caught up.