Ipsos polling: Voters have an appetite for helping the environment alongside concerns about affordability

In a poll of around 1000 people in early August, 2023, 51% said they’d like to do more to reduce climate change and help the environment, but that they couldn’t afford to.

The same survey found that people think that the economic costs of climate change itself will be greater than the cost of measures to reduce climate change (by 41% – 22%)

In the contrast between these two responses, a lot is revealed: whilst people want to do more, cost-of-living pressures put restrictions on this.

But there is an acknowledgement that tackling climate change is less expensive than not tackling it.

Policies that reduce the upfront costs of new technologies like heat pumps (through government subsidies or as uptake grows and prices fall) can help to square this circle, and are a crucial aspect of positioning climate policy as fair for voters.