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Political Leadership

Public First polling: Delays to net zero make a party less electable

27 October 2023

Based on a survey of 2000 people, Public First have argued that a turn against net zero is a risky political maneuver: by testing different combinations of policy propositions with voters (on the environment and more widely) they found that green investment is one of the most universally popular offers across the electorate, and that whilst anti net-zero sentiment doesn’t move the dial much for those who agree it, for those who oppose it, its a significant vote loser. Public First reports that:

Increased investment in renewable sources and new taxes on the largest polluters in a wider policy platform makes a party 14% more electable

Delaying net zero and continued oil and gas drilling in the North Sea in a wider policy platform makes a party 10% less electable

Voters have genuine questions (and in some cases concerns) about how specific green policies will impact their personal finances and day-to-day lives. These questions should be taken seriously by campaigners and politicians alike to build public support.

But as an electoral strategy, this research shows that reducing net zero ambition, backing away from green investment, and failing to hasten the transition away from fossil fuels are vote losers, rather than winners.

Reference article:

  • Source: Public First
  • Author: Seb Wride
  • Date: 26th October 2023

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MPs and the public see climate as shared global responsibility

A divisive COP30 ended last week with tripled funding for adaptation (though a delay on timeline), and roadmaps to end fossil fuels and deforestation being channelled to processes outside of the UN. 

Despite the absence of the USA and China not wanting ‘to lead alone’, Climate Barometer data, featured in Business Green last week shows that the UK public continues to think that the UK should be one of the most ambitious countries in the world when it comes to addressing climate change, regardless of what other countries are doing (43%). 31% think that the UK should not take steps to address climate change until other bigger countries like the US and China agree to do the same.

And on the whole, MPs and the public still recognise that climate change is a shared global responsibility. 61% of UK MPs and 44% of the public say that when it comes to climate action, countries that individually account for less than 1% of global emissions, collectively have a broadly equal responsibility to big emitters like China. 

There is a noticeable perception gap between Conservative MPs and their constituencies, where only 18% of MPs believe that (individually) ‘lower emitting’ countries have a (collective) responsibility equal to China, compared to 42% of their supporters. By contrast, Labour MPs and supporters largely agree on shared responsibility. 

“The UK might ‘only’ account for under 1% of global emissions, but we are also less than 1% of the global population – that’s the kind of basic principle of fairness that most people can get behind”.

Adam Corner (quoted in Business Green).
Opinion Insight 13th November 2025

What about China?

China’s carbon emissions are a notorious talking point for opponents of climate action, who argue that the efforts of countries like the UK are insignificant in the context of much larger nations like China.

But in some important ways, China is a world leader: the country’s emissions appear to be plateauing, and are paired with an investment in renewables (and the components required for the clean energy supply chain) that is unparalleled.

This is not a zero sum game—British voters expect more ambition at home, but also more ambition abroad: As Climate Barometer data shows, the public is still much more likely than not to say the UK should be one of the most ambitious countries in the world when it comes to addressing climate change, regardless of what other countries are doing.

So, despite the USA’s absence from this year’s global climate talks and executive orders to leave the Paris Agreement for the second time, 3 in 5 Britons (60%) think that the UK government should work together more closely with other countries to address climate change.

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Reform urge investors to put breaks on offshore wind

In the run up to this year’s party conference, Reform party’s deputy leader, Richard Tice, urged investors to halt new offshore wind projects, despite news of a record high in green energy approvals. Labour condemned the move as “outrageous and unpatriotic,” warning it undermines investor confidence. But does Reform’s stance align with wider opinion? 

Support for offshore wind remains very high in the UK – around three quarters of the public consistently have supported this form of renewable energy over recent years. Even Reform’s support is strong, with the majority of the party’s backers expressing a favourable view of offshore wind (60%). This support extends to other renewables infrastructure too – such as solar power (68%).

A majority of Reform backers also say they would support such new renewables in their own areas as well – 55% would support onshore wind farms, 58% solar energy parks, and 51% would support new pylons and power lines for carrying renewable energy. Part of the issue here is the ‘perception gap’ around renewables – while 3 in 5 Brits support local renewable energy infrastructure projects, neither MPs nor the public realise how strong that support is.

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