Based on a survey of 2000 people, Public First have argued that a turn against net zero is a risky political maneuver: by testing different combinations of policy propositions with voters (on the environment and more widely) they found that green investment is one of the most universally popular offers across the electorate, and that whilst anti net-zero sentiment doesn’t move the dial much for those who agree it, for those who oppose it, its a significant vote loser. Public First reports that:
Increased investment in renewable sources and new taxes on the largest polluters in a wider policy platform makes a party 14% more electable
Delaying net zero and continued oil and gas drilling in the North Sea in a wider policy platform makes a party 10% less electable
Voters have genuine questions (and in some cases concerns) about how specific green policies will impact their personal finances and day-to-day lives. These questions should be taken seriously by campaigners and politicians alike to build public support.
But as an electoral strategy, this research shows that reducing net zero ambition, backing away from green investment, and failing to hasten the transition away from fossil fuels are vote losers, rather than winners.
MP polling: Is this the greenest parliament ever?
Labour’s first 100 days in office have been critical for crystallising the new government’s agenda on climate. But exactly how green is the new cohort of MPs?