In a report that offers a critical evaluation of the Heatwave Plan for England, survey data shows that most people – including those who are most vulnerable – don’t tend to see themselves as being at risk from heat. The authors write:
Most people had positive views of hot weather, and for many it was something they looked forward to as it invoked feelings of good health and well-being. In addition, most adults did not feel that hot weather posed a risk to themselves. As a result, protective measures were often not taken, even those that people felt were effective, such as staying out of the heat and in the shade.
Only 40% of participants aged 75 or older saw themselves personally at risk of hot weather. According to many of those interviewed, risk was associated with physical and mental frailty, not age itself, and there was some resistance, even resentment, to any ‘vulnerable’ label that may be applied to them in this context, as they did not consider themselves ‘frail’.
Making sense of public opinion on climate impacts
People increasingly understand climate change as happening in the ‘here and now’. But there is a long way to go before the severity of climate risks is fully appreciated, and people are fully supported in preparing for and adapting to impacts.