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Public First: Sunak’s Net Zero speech may scarcely cut through to voters

27 September 2023

In research carried out just before Rishi Sunak’s speech announcing changes to the UK’s net zero targets in September 2023 (including a 4,000 sample, nationally-representative poll and eight focus groups of 2019 Conservative voters who are now undecided), Public First’s James Frayne argues that Sunak’s speech will have a maginally negative impact on overall support for the Conservatives. Read Frayne’s analysis here:

Sunak’s Net Zero speech may scarcely cut through to voters at all outside the bubble

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Opinion Insight 13th November 2025

The 30th climate change ‘Conference of Parties’

Keir Starmer made a fleeting visit to Brazil, ahead of the opening of COP30. But is the British public paying attention?

Recent More in Common data shows COP isn’t top-of-mind for most people (only 8% say they are ‘very aware’ of the conference), and there is a sense of ‘summit fatigue’. But despite growing weariness with the glacial pace of change, Britons still see the UN as the best-placed body to lead action on global issues like climate change.

People all over the world want climate action that is genuinely inclusive, as evidenced by the level of engagement with the People’s Summit in the run up to COP30. This year there is a push to create a ‘Citizens Track’ to more formally build in public opinion to the COP process. Combatting misinformation and shoring up ‘information integrity’ in climate communication is high on the agenda for the first time.

And there are some remarkable similarities in the core concerns of people around the world.

Consider Earth4All’s latest report on Brazil: the country has a pathway to eliminate poverty by 2040 while building a renewable energy powerhouse, and there is a strong mandate for action: 81% of Brazilians say major action is needed this decade to protect the climate and nature.

Yet only 35% believe their government is doing enough, and still need to be convinced policies are affordable and fair – a story familiar from patterns in British public opinion. 

Opinion Insight 4th September 2025

Zack Polanski elected leader of greens

Zack Polanski has won the Green Party’s leadership race, ushering in a new era for the party. Polanski won the leadership race by an emphatic margin – but will his unique brand of ‘eco populism’ cut through with voters?

Climate Barometer data shows reasonable agreement with the idea that the super rich are the most responsible for climate change. In April this year, we asked the public for views on the following statement: “Together, the richest 1% of people in the world emit twice as much carbon as the poorest 50% combined”. While over a third of Britons said they had not heard this narrative at all (36%) – interestingly, many had heard and agreed with it (39%) and very few disagreed with it overall (4%).

Across political divides, Green backers were the most likely to have heard and agree with the idea that the super rich are to blame (66%), and the narrative resonates with a majority of the Labour base too (56%).

There was even reasonable agreement amongst Reform backers, with a third of this group (30%) saying they had both heard and agree with it – while just a minority had heard and disagree with it (8%). It’s Conservative backers who appear to be more on the margins here, being the least likely to have heard and agree with the statement (28%).

Together this suggests that narratives which pin the blame on the super rich still have more traction to gain – but when the message does get picked up, it tends to land well across a wide political spectrum, perhaps only failing to resonate with Tory backers.

Climate Barometer Tracker 26th October 2023

Tracker data: Majority of the public support a tax on frequent flyers

Data from our Climate Barometer tracker shows that more than half of people in the UK support a tax on frequent flyers (52%), while just 18% say they oppose this outright. A substantial number neither support nor oppose this (21%), while a further don’t know (9%), suggesting support could be increased further, if the frequent flyer levy was given more prominence.

Read our Barometer Analysis of how support for the frequent flyer levy changes across different types of audiences: whilst the basic concept is likely to be seen as fair, people who would not be affected by the levy may nonetheless believe they will be, without clarity on how the policy would operate.

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