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Cost of Living (archived)

Do people think net zero will be expensive, or can the costs fall fairly?

08 September 2023

In polling carried out by Redfield & Wilton, people were asked ‘how expensive’ it will for the United Kingdom to commit to reducing carbon emissions to net zero by 2050. They report that a majority of voters (61%) believe it will ‘expensive’ or ‘very expensive’ for the country to pursue net zero targets, with only 26% agreeing that the costs of the transition have been ‘fairly applied so far’.

In this poll, people were not asked how expensive they thought it would be for them or at a household level, so it is not clear on what basis the cost estimate is being made. Wider polling shows there is a general expectation that the fossil fuel industry and energy companies should foot the bill for climate change, rather than this coming through taxation.

That said, there is a clear flag here for campaigners: the public will need convincing that the costs of the transition can be fairly applied (and that in practice they actually are).

Policies like IPPR’s ‘Fairness Lock‘ are designed to articulate what ‘fairly applied’ means in practice – aiming to protect lower-income households from the costs of green policies. And Climate Barometer tracker data (below) offers another way to gauge what ‘fair’ could look like.

We asked people to imagine that the UK taking effective action to reduce climate change required some increases in tax to pay for these efforts. Who should pay these taxes?

As the figure shows, the most popular responses are split between ‘everyone’, those who earn over £50,000 (the higher tax rate) and ‘no one’, although the balance of these responses moves around according to voting intention, underscoring the different notions of fairness held by different voters.

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Opinion Insight 2nd July 2026

Growing popularity of solar panels among UK owner-occupiers, with financial pay-off as the key swaying factor

New data from the spring 2026 wave of the DESNZ Public Attitudes Tracker shows that 1 in 10 owner occupiers have already installed solar panels on their home and a further 57% say they would definitely or probably do so in the next few years. This presents an increase from 52% who said the same in spring 2025 but is still slightly below peak values in spring 2023.

When asked about the main reasons for considering solar, those who were likely to install them listed cutting electricity bills (83%), the renewable nature of the technology (72%) and reduced dependence on the electricity grid (51%).

Among owner occupiers who were unlikely to install solar panels, the main reasons for not considering the technology were the installation being too expensive (55%) and the payback taking too long (53%).

When asked what would encourage them to consider getting solar, 3 in 4 owner-occupiers named better financial support for installation (75%), followed by a guarantee scheme to cover any faults or damage (50%) and better financial incentives to sell excess electricity back to the grid (44%). These three incentives remain unchanged as top 3 since spring 2024, emphasising that the high outlay cost remains the largest barrier for those eligible to install solar on their homes.

  • Source: GOV.UK
  • Author: DESNZ
  • Date: 2nd July 2026
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