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Writing for Labour List, More in Common’s Luke Tryl sets out why there is a chance to increase support among crucial ‘Red Wall’ voters (represented by the Loyal Nationals audience in More in Common’s Britain’s Choice model), arguing that:
Perhaps the area with the greatest potential lies in Labour’s green prosperity plan. Public support for the plan is high at 57%, rising to 61% among loyal national voters and a mammoth 84% among the group of voters who opted for the Conservatives in 2019 but who are now voting Labour.
Coupled with Public First polling showing that delaying net zero whilst failing to tax oil and gas companies is a vote loser, there is clearly a space for making a bolder, fair pitch to the electorate on green policies: consistent political leadership is an essential piece of the puzzle for building public support for the specifics of the transition.
Grounded in More in Common’s ‘Britain’s Choice’ audience segmentation, Britain Talks Climate provides insights and guidance on how to engage the seven segments that span the breadth of British society.
The two ‘Disengaged’ segments are the least likely to engage in low-carbon behaviours, although they are also likely to have among the lowest carbon footprints.
Civic Pragmatists regularly give to charity, are highly involved in their local community and engage in a range of ‘personal’ low-carbon behaviours
Progressive Activists are the most likely to engage in a range of low-carbon behaviours
