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    Ipsos global data shows elevated climate ‘apathy’ among younger men

Climate scepticism

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    Opinion Insight 1st May 2024

    Ipsos global data shows elevated climate ‘apathy’ among younger men

    A number of recent polls have suggested that younger generations – including teenagers – are showing some signs of climate fatigue.

    New data collected across 33 countries by Ipsos and published on Earth Day found evidence of what they describe as rising apathy and fatalism among the young (especially men):

    Millennial and Generation Z men feel more apathetic and fatalistic about climate change compared with older generations and with women. Three in ten say it’s already “too late” to tackle climate change. Similar proportions of young males agree there’s no point changing their own behaviour to tackle climate
    change because it won’t make any difference anyway (Gen Z men, 32%; Millennial men 31%) .

    Ipsos report considerable variation across different countries – a full 67% of Indian respondents felt it was already too late to do anything about climate change, whereas most in most other countries the level of agreement with this sentiment was between 20-30%.

    But the age-based differences are clear across the large, international sample as a whole, and in the UK

    And they underscore the importance of communication and engagement strategies that (whilst not shying away from the stark realities of climate change) do not stoke a sense of fatalism and erode any sense of agency among the public.

    • Author: Ipsos
    • Date: 22nd April 2024

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