Emotion

Climate Barometer survey data shows the range of emotions that the public feel about climate change. Worry (43%) and sadness (20%) are the most frequently felt emotions by the British public overall, with the next most frequently chosen option being ‘I feel no emotion about climate change’.

There are differences in the emotions experienced by different types of voters. Those intending to vote Labour, Lib Dems and Greens felt mostly ‘worried’, ‘sad’, and ‘scared’. Whilst negative, these are active emotional reactions which wider research suggests are associated with engagement with climate change, and support for climate policy (although can also lead to a sense of fatalism).

Those intending to vote Conservative were ‘worried’ as well, but the next most frequently chosen options were ‘hopeful’, ‘no emotions’ and ‘interested’. This somewhat more positive emotional register perhaps reflects greater faith in existing institutions (‘the establishment’) to address the challenge of climate change.

The most frequently selected option for Reform UK voters was ‘I feel no emotions about climate change’. Whilst this certainly indicates a lack of positive engagement with climate change, it also echoes what wider polling has found about the lack of salience of climate change as an issue impacting Reform voters’ electoral choices. It is perhaps more accurate to characterise Reform voters as ‘not interested in’ rather than ‘opposed to’ net zero.

Slightly different patterns can be seen among the seven British segments, where Progressive Activists are much more likely to report anger (30%), and Disengaged Battlers more likely to say they are scared (25%). Established Liberals are among the most hopeful (20%), and Disengaged Traditionalists are the most likely to say they feel no emotions about climate change (36%), followed by Backbone Conservatives (21%).

Climate Barometer tracker data shows that the public are largely accepting of, or feel no particular emotions at all about new local pylons being constructed in their area.

As the plans for Great British Energy are laid out, the UK will see a major grid upgrade to carry renewable energy throughout the country. Our data consistently shows more support than opposition for local pylons and power lines, and this new data tells the same story.

Even so, tacit acceptance of the idea does not mean that the public won’t have legitimate questions about the way in which new infrastructure is carried out. Rather than characterising this as NIMBYism, the concerns of locals need to be taken seriously for a successful transition.

Climate Barometer data shows that while overall only around 16% of the public say they are worried that climate change will impact their ‘mental health and wellbeing’ over the next ten years, a closer look tells us a more nuanced story.

In line with an abundance of research showing young people have among the highest climate anxiety, the data shows a clear link between age and worry about mental health and wellbeing, with older groups much less concerned than younger groups.

Looking at the same question by income bands, those earning the least (under £5000 per year) are most likely to worry that climate change will affect their mental health and wellbeing, underscoring the connections between income, cost of living pressures,  and vulnerability to climate impacts.