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The National Trust – with a huge portfolio of land and historic properties that faces a wide range of risks from a changing climate – has released a report which includes a call for a new Climate Resilience Bill, putting adaptation on the same footing as mitigation (which they argue has a ‘unifying focus’ on net zero).
Research shows that people beyond specialist circles do not make a clear distinction between mitigation and adaptation, and see worsening climate impacts as one of the most motivating reasons for decarbonising faster. When asked directly whether the UK government should prioritise adaptation or mitigation, the most popular answer (around half of the survey respondents) in a 2020 poll was that both should be of equal focus.
June-August 2023 was the “warmest on record globally by a large margin, with an average temperature of 16.77°C, 0.66°C above average.” In addition “August 2023 was the warmest August on record globally, and warmer than all other months except July 2023”.
A new research paper provides insights and guidance on heat risk communication and behaviour change. The authors write:
“There are a range of behaviours that people might take to avoid the negative impacts of heatwaves and very hot weather – these can involve personal protective actions during heat events (such as using a fan, adapting your clothing), preparative measures (e.g. adapting your household by installing blinds or shutters), as well as other actions like seeking out more information, temporarily moving location, or engaging in political action.
Research shows that a very broad range of factors can influence people’s engagement with heat risks. People’s perceptions and behaviours about heat can be influenced by contextual factors (like their location, their physical environment, demographics, socio-cultural influences), as well as personal level factors (like their knowledge and awareness of risks, past experiences of heat, or pre-existing health conditions).
Communication about heat risks can do much to draw on these influences, including tailoring warning messages to resonate with personal factors, drawing on the role of trusted messengers and clearly attributing risks to climate change.”
According to research on the media coverage of European heatwaves in 2019, the images appearing in news media about heatwaves and extreme heat generally depict people having “fun in the sun”, across the UK, France, Germany, and the Netherlands. People were depicted having fun in or near water, and enjoying the weather. When images did show the dangers of heat extremes, people were generally absent.
The authors highlight this is a problematic way of showing heatwaves, because it removes the human element of extreme heat risk, and marginalises the experiences of those who are particularly vulnerable.
The summer of 2022 in the UK saw numerous temperature milestones breached. On 19th of July, 40.3°C was recorded at Coningsby, Lincolnshire, setting a new UK and England temperature record by a margin of 1.6°C, while multiple stations across England also exceeded 40°C.
“This heatwave marked a milestone in UK climate history, with 40°C being recorded for the first time in the UK.”
“The UK’s recent extreme heat was far more intense and widespread than previous comparable heatwaves”
In a report that offers a critical evaluation of the Heatwave Plan for England, survey data shows that most people – including those who are most vulnerable – don’t tend to see themselves as being at risk from heat. The authors write:
Most people had positive views of hot weather, and for many it was something they looked forward to as it invoked feelings of good health and well-being. In addition, most adults did not feel that hot weather posed a risk to themselves. As a result, protective measures were often not taken, even those that people felt were effective, such as staying out of the heat and in the shade.
Only 40% of participants aged 75 or older saw themselves personally at risk of hot weather. According to many of those interviewed, risk was associated with physical and mental frailty, not age itself, and there was some resistance, even resentment, to any ‘vulnerable’ label that may be applied to them in this context, as they did not consider themselves ‘frail’.
Making sense of public opinion on climate impacts
People increasingly understand climate change as happening in the ‘here and now’. But there is a long way to go before the severity of climate risks is fully appreciated, and people are fully supported in preparing for and adapting to impacts.