Skip to main content
  • Overview
  • Aug '22
    ACT Climate Labs: How to combat misinformation around extreme weather
  • Jul '22
    IPPR narrative testing: Messages about impacts are one of the most persuasive arguments for action on climate change
  • Mar '20
    Guide: Engaging the public on climate impacts and adaptation
Tag

Heatwaves

Filter content Please note: The page will automatically update when any filters are changed or set.
    Opinion Insight 20th July 2022

    IPPR narrative testing: Messages about impacts are one of the most persuasive arguments for action on climate change

    Using a Randomised Control Trial methodology, 10 different narratives, framed around different themes, were tested in an online survey. A narrative emphasising the proximity of climate impacts was one of the best performing, especially in terms of increasing the ‘salience’ of climate change as an issue. The narrative included content emphasising:

    All over the world, climate change is already leading to dangerous weather events. Scientists agree that things will get worse if we don’t take action. In the UK, we could see coastal towns submerged by rising sea levels. Heat waves that threaten our food supply; flash floods which cause destruction on a scale never seen before. We still have time. But we simply have to change now if we want to protect our way of life for the future.

    The report argues that rather than focus on the so-called ‘co-benefits’ of climate action (e.g. green jobs) it is more effective to frame messages around the threat of climate impacts (as well as protecting future generations and showing global leadership).

Add Feedback