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Formed by a group including some prominent previous Extinction Rebellion activists/spokespeople, the Climate Majority project responds to longstanding calls from public engagement strategists for campaigners to do more to explicitly get beyond the ‘bubble’ of supporters.
Emphasising the ‘hidden majority’ across society who care about climate change – a perspective backed up by a range of research in the past five years including Britain Talks Climate – the Climate Majority project represents a pivot from the strategy of Extinction Rebellion which argued that a critical mass of 3.5% of the population was required to rise up and create systemic change.
