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Behaviour Change

Tracker data: Majority of the public support a tax on frequent flyers

26 October 2023

Data from our Climate Barometer tracker shows that more than half of people in the UK support a tax on frequent flyers (52%), while just 18% say they oppose this outright. A substantial number neither support nor oppose this (21%), while a further don’t know (9%), suggesting support could be increased further, if the frequent flyer levy was given more prominence.

Read our Barometer Analysis of how support for the frequent flyer levy changes across different types of audiences: whilst the basic concept is likely to be seen as fair, people who would not be affected by the levy may nonetheless believe they will be, without clarity on how the policy would operate.

The latest from the Behaviour Change timeline:

Opinion Insight 5th January 2024

Research paper: Reducing inequality makes behaviour change for net zero more achievable

In an open access research paper in the journal Nature Climate Change, Charlotte Kukowski and Emma Garnett argue that reducing inequality is not simply a positive ‘co-benefit’ of well-designed climate policies (although in a cost of living crisis, the affordability of green policies is a major consideration for voter support).

Instead the authors argue that many of the behavioural changes necessary to reduce emissions from travel or food consumption are simply not possible where income inequalities remain high. The paper uses an example of rural/urban travel costs and rent prices to illustrate how it may be easier for wealthier citizens to make low carbon travel choices:

While London boasts the cheapest bus fares and the most comprehensive public transport network in the UK, it also ranks highest for house prices and rents. Although rent and property prices can be lower in rural areas than in cities, the deregulation and subsequent privatization of the UK bus network in the 1980s have led to fare increases, a marked decrease in ridership, service fragmentation, increased car ownership and dependence, and transport-associated social exclusion, which disproportionately affect poorer citizens in rural communities

The analysis and recommendations for addressing ‘carbon inequality’ offer a different way of thinking about the challenge of population-scale behaviour changes: many policies are not currently viewed as fair by the public in large part because they aren’t currently equally accessible to people across the income spectrum.

The paper concludes that addressing general inequality, in turn makes behaviour change for net zero more feasible.

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