Video clip testing: Voters are more likely to support Labour when they hear them talking about climate change

The Labour Climate & Environment Forum tested video clips of senior Labour figures, including Kier Starmer, talking about climate change. In findings that suggest there is space/an opportunity for a much clearer and bolder offer to voters on climate change, the authors report that:

Of people who saw Keir Starmer talking about climate, 53% said they intended to vote Labour compared to 47% who saw Starmer talking about a different issue and 45% who saw no video at all. Those who saw Starmer talking on climate were more likely to think that Labour is the best party on the economy by an increase in five and twelve percentage points compared with the no-climate video and no video respectively.