Commentary & Analysis

Making sense of public opinion on sustainable food and diet changes in 2025 – from willingness and perception gaps, to policies and public engagement.

A story – told through data – of the climate discourse in the UK.  

Taking on the NIMBYs. Beating the blockers. The end goal is commendable, but is this how UK voters would like to be described?

(This commentary has been adapted from a published opinion article in Politics.co.uk)

Labour’s first 100 days in office have been critical for crystallising the new government’s agenda on climate. But exactly how green is the new cohort of MPs?

Following the General Election, there is a clear uptick in support for the country’s net zero targets. Support for net zero by 2050 is at its highest point in almost 2 years,  yet enthusiasm for some flagship policies hasn’t yet caught up.

In the wake of the 2024 General Election results, what do MPs need to bear in mind in terms of voters’ climate opinions?

People of colour in the UK are disproportionately affected by climate change impacts. But despite this, there remains a lack of research around diversity, experience and engagement with climate change. 

Trust is the currency in which all communicators trade – and currently, its in short supply. Against this backdrop, do climate campaigns stand a chance?

Bucking expectations, Rishi Sunak called a General Election for July 4th, sending political parties and climate campaigners alike into a scramble to set the narrative.

Without winning a single seat, Reform UK could seriously disrupt the dominant discourse on net zero.

People often don’t appreciate the scale of public support for climate action.

In early 2024, Labour announced a reduction in its green investment commitments if it were to win power. Voters want consistency on climate change, whichever party is in power.

From the marketing of products and holidays, to political campaigns, to TV dramas exposing injustices, emotions are at the heart of getting other people to act in certain ways. What is known about how people respond emotionally to climate change?

Where does UK public opinion sit on support for phasing out fossil fuels in the UK?

Understanding the sometimes turbulent relationship between behaviour change, policy making and campaigning on climate change and net zero.