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“How can you connect the compelling reasons for action with net zero as a policy framework?” A new nationally representative message testing study explores this question, in collaboration with Public First and ECF.
New analysis from Climate Barometer reveals more than half of Britons say they ‘rarely’ or ‘never’ share their opinions on climate change in everyday conversations.
With new tracker data being launched, we show how the solid support for climate action has become disconnected from the ‘noise’ surrounding net zero.
A review of Conservative’s net zero sentiment, as Kemi Badenoch rolls back her party’s commitment to the 2050 target.
Reaching net-zero emissions by 2050 requires ongoing public support and a broad political mandate. How is opinion on net zero in the UK evolving?
The public want and expect political leadership on climate change. But in the context of historically low levels of trust in politicians, and widespread disengagement from the political system, how are perceptions of climate leadership holding up?
Politicians don’t always have an accurate impression of public opinion on climate change: what’s driving these misperceptions (and misrepresentations)?
Why better insights on ethnicity are important for climate communication
People of colour in the UK are disproportionately affected by climate change impacts. But despite this, there remains a lack of research around diversity, experience and engagement with climate change.