Polling by Ipsos shows that people are much more likely to support (62%) than oppose (17%) a policy that changes product pricing based on how environmentally friendly a product is.
In addition, people were also more likely to support (47%) than oppose (32%) taxes on red meat and dairy products in principle, although this trend did not remain when personal lifestyle and financial impacts were highlighted.
Another popular policy was increasing vegetarian/vegan options in public food provisioning (56% support versus 21% oppose), which remained popular when lifestyle trade-offs were highlighted but not when financial trade-offs were highlighted.
However, a majority of respondents did not feel confident that increasing vegetarian/vegan provisioning would lead to fair outcomes across different groups of the population.
Overall, support for policies varied across groups to some extent – with wealthy people and those with left-leaning political views more likely to be supportive of diet related climate policies.