Political Leadership

Climate Outreach report: Loyal Nationals see climate change as a shared global responsibility

08 September 2021

A report and guide produced by Climate Outreach ahead of COP26 presents a set of insights for engaging the public around international negotiations. Drawing on analysis with two key audience groups (Loyal Nationals and Civic Pragmatists, two of More in Common’s ‘British Seven’), the report notes that:

“Messaging that speaks to the need to protect nature, and that frames climate change as a shared global crisis and a shared global responsibility, is likely to resonate.

Language around the benefits from green investments and jobs is effective, but not when it seems to undermine the idea of global cooperation.

Engagement needs to counter the fact that many people do not understand what COP is about, and when they do they are often sceptical about what it could achieve, or believe it should be
conducted online rather than in person.

Communications should be confident in framing climate change as a shared global crisis and a shared global responsibility. There is no need to overly explain the global context or cater to a misplaced sense of isolationism.”

Reference article:

Source: Climate Outreach
Author: Climate Outreach
Date: 8th September 2021

Britain Talks COP26: New insights on what the UK public want from the UN climate summit - Climate Outreach

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