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  • Sep '26
    Tracker data: More of the public engage in active travel
  • Aug '23
    Ipsos polling: Voters have an appetite for helping the environment alongside concerns about affordability
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    Opinion Insight 30th September 2026

    Tracker data: More of the public engage in active travel

    The latest Climate Barometer tracker shows some changes in how the public are engaging in pro-climate personal actions.

    In August 2026, more of the public said that they are walking, cycling or using public transport (41%) compared to last year (30% in April 2025), an increase of 11%. More people also report having improved their home insulation (+5%), installed solar panels (+4%), bought local products and reduce food waste (+4%), signed petitions (+4%) and driven electric cars instead of petrol or diesel cars (+3%).

    Fewer people report recycling and reducing plastic use (-16%). On other measures, there has been little visible change.

    Opinion Insight 6th August 2023

    Ipsos polling: Voters have an appetite for helping the environment alongside concerns about affordability

    In a poll of around 1000 people in early August, 2023, 51% said they’d like to do more to reduce climate change and help the environment, but that they couldn’t afford to.

    The same survey found that people think that the economic costs of climate change itself will be greater than the cost of measures to reduce climate change (by 41% – 22%)

    In the contrast between these two responses, a lot is revealed: whilst people want to do more, cost-of-living pressures put restrictions on this.

    But there is an acknowledgement that tackling climate change is less expensive than not tackling it.

    Policies that reduce the upfront costs of new technologies like heat pumps (through government subsidies or as uptake grows and prices fall) can help to square this circle, and are a crucial aspect of positioning climate policy as fair for voters.

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