There are dozens of different narratives in circulation about climate change, arguing in favour of climate action and green policies, as well as arguing against them. But which ones actually cut through to the public?
Climate Barometer tracker data shows that narratives that are pro-climate action are being heard and are generally agreed with by the public. Even a striking statistic about emissions inequality (the richest 1% emit twice as much as the poorest 50% combined) has been heard of and agreed with by 48% of the public.
In contrast, statements sometimes made in opposition to net zero and climate action (‘we can either fix the climate or fix the economy’) and key anti-net zero attack lines (‘net zero policies will make us colder and poorer’), or misinformation about 15 minute neighbourhoods are mostly unheard of.
Areas where misinformation is more prevalent include attitudes about electric vehicles (being ‘no more environmentally-friendly than petrol or diesel cars’), and the role of population growth in global carbon emissions.
MPs generally indicate higher exposure to media narratives about climate change, and more Conservative MPs in particular seem to agree with certain statements about the reliability of renewables ‘when the wind doesn’t blow and the sun doesn’t shine’, and on the sustainability of electric vehicles.
Conservative MPs are more likely than the general population to read newspapers like the Telegraph, where many of the anti-net zero statements tested in the Climate Barometer tracker can regularly be found.
