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Perception Gaps

Climate Citizens report: MPs underestimate the importance of the environment for voters

23 October 2023

The political mandate for climate action has strengthened over the past five years according to a report led by the Climate Citizens research group at Lancaster University. But the same report also notes there’s a belief among some MPs that climate concern is concentrated among middle-class and wealthier voters. One MP interviewed for the report said:

If you’re struggling you’re not going to be thinking ‘has COP26 been of success or not?’ They don’t give a damn about offshore, onshore wind, that’s completely irrelevant to their lives.

In fact, resources like Britain Talks Climate show climate change is important across social groups. And typically, the ‘loud minorities’ who oppose renewable energy projects are likely to be over-represented among wealthier constituents.

Our Climate Barometer tracker data shows that MPs underestimate the salience of the environment for voters relative to other issues.

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The latest from the Perception Gaps timeline:

Climate Barometer Tracker 25th October 2025

Tracker data: MPs continue to underestimate public support for NZ target

Both Labour and Conservative MPs continue to underestimate the majority support there is for the UK’s declared net zero target. When asked what proportion of the UK public they believe SUPPORTS (either strongly or somewhat) the UK’s current plan to achieve Net Zero greenhouse gas emissions by 2050, MPs’ estimates averaged at 56%, well below the  63% of the public who actually support the target.

Looking beyond the mean of responses, Conservative MPs were found to be more likely to underestimate public support for the target than Labour MPs. 13% of Conservative MPs provided an estimated public support figure in the correct range of 61-70%, compared to 22% of Labour MPs whose response fell into that bracket of actual public support.

Opinion Insight 4th September 2025

UK’s hottest summer on record

Following months of sweltering heatwaves, record-breaking wildfires and five regions in drought, this week it was provisionally confirmed that 2025 was the UK’s hottest summer on record.

While this new record  was made ‘70 times’ more likely by climate change, the overwhelming sentiment is that the country is not prepared for more summers like this. The UK’s official climate advisors, practitioners who work on the frontline of the heatwave response, and the British public all agree that the UK isn’t ready for more extreme weather,worsening heat, and compounding risks like water scarcity and wildfires.

At the same time, there are important perception gaps to address. Despite the alarming statistics about heat-related deaths in the UK, many people were looking forward to the first heatwaves this summer. Lots think that heatwaves will only become a problem for the UK in the future. And many believe that hot weather poses more of a risk to other people, not themselves.

In this context there are important conversations now happening about how to grapple with the growing climate risks in the UK, including the sudden lurch towards air conditioning (despite its potential to make heat risks worse).

For more on the key issues surrounding heat communication, check out our recent opinion piece in Climate Home News.

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