ECIU polling: more voters had heard about Labour’s green investment ‘U-turn’ than the policy itself

In the wake of Labour’s announcement that their green investment pledge would be scaled back, the Energy and Climate Intelligence Unit (ECIU) commissioned snap polling from Opinium.

Only 14% of people reported being ‘very aware’ of Labour’s (previously) proposed £28 billion a year investment plans. This is worth noting, as a significant amount of debate within green policy circles has focused on this specific number (but most of the public wasn’t aware of it in the first place).

Roughly double the number of people (26%) said they were ‘very aware’ of the decision to reduce the £28 billion pledge, though, suggesting that for a significant number of people, the intense media debate around whether or not Labour would ‘U-turn’ would have been the first time they had encountered the policy.

Read our analysis taking stock of what the policy shift from Labour is likely to have meant to voters here.