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The Tony Blair Institute for Global Change (TBI) commissioned survey data in support of a linked call for the UK to ‘reimagine’ its net zero targets. The survey (of 15,000 people) was conducted across seven European member states, as well as the UK.
Many of the findings support well-established patterns of climate change/net zero perceptions among the UK public, including:
Focusing on the lack of belief in the feasibility of net zero goals based on current government programmes (what they call the ‘delivery deficit’), the TBI argues that the UK’s net zero targets should be relaxed, on the grounds that they are out of step with public opinion, and have been made without paying sufficient attention to public concerns on cost and affordability.
The latter point is important: net zero policies will indeed be difficult to achieve without broad based public support.
But wider research is clear that across the political spectrum, people want to see more leadership on climate, not less. The ‘delivery deficit’ that the TBI identifies could just as easily be used as an argument to bring the public in, and go faster on net zero.
‘Net zero’ has made national headlines in September, with an Energy Security and Net Zero committee report recommending that the government stop talking about net zero, to Prime Minister Andy Burnham reaffirming the policy, a few hours later, explicitly stating the need for the UK to reach net zero by 2050.
Our latest data shows that holding steady is the right move, with net zero still receiving majority support among the public and MPs, and even trending upward slightly.
While it is clear that ‘net zero’ is not the most compelling communications phrase, it is also apparent that the public understand and are willing to support it, especially when linked back to its purpose, to address climate change. Rather than ditching the term, our work suggests that talking about the government’s net zero target is best done when connected to compelling reasons ‘why’, and clear explanations for ‘how’ it can be achieved.
New MP polling as Burnham enters Number 10
As Andy Burnham takes office as Prime Minister, our latest wave of MP data reveals that most remain firmly behind climate policies.