YouGov’s long-term data tracking shows an uptick in the belief that ‘the environment’ is one of the UK’s most important issues, amidst a summer of unprecedented heat, fires and drought.
The importance Britons placed on ‘the environment’ rose +11% across the summer – from 14% on the 4th May (pre-heatwaves) to a peak of 25% on the 17th of August, before dropping slightly again to 23% on the 24th of August.
These shifts have been particularly noticeable amongst Lib Dem supporters (+17%, from 23% to 40% in the same period), Labour supporters (+15%, from 22% to 37%) and women (+14%, from 15% to 29%).
This data follows a piece by YouGov published after the first summer heatwave, which suggested that this heat event had not impacted people’s climate opinions or actions, despite 71% believing it was likely to have been caused by climate change.
While this certainly appeared true at the time – the latest data suggests this piece may have been premature in catching the full impacts of the extreme heat on environmental salience this summer (especially when previous weather extremes have led to spikes in issue salience data).