We use cookies where necessary to allow us to understand how people interact with our website and content, so that we can continue to improve our service.
We only ever receive anonymous information, and cannot track you across other websites.
View our privacy policy
Polling by IPPR and Persuasion UK has highlighted high levels of net support for heat and flood adaptation policies in the UK. The policies receiving the highest net support were:
The poll also found that 81% of people feel the UK is unprepared for the worst impacts of climate change, although 59% of people think it’s not yet too late to avoid the worst impacts.
When it comes to climate adaptation vs. reducing emissions, just 5% of people say they would prioritise adaptation alone.
This builds on previous polling by Climate Barometer showing that the majority of people feel the UK is not well prepared for climate impacts, and most feel climate adaptation is equally important alongside the shift to clean energy.
Commentary & Analysis
13th August 2026
A substantial majority endorse the idea that the biggest polluters and risk creators should contribute more to the costs of climate impacts.
A new research output by Climate Outreach shows that support for adaptation action significantly increases when people are shown tangible solutions, such as heat-proofing our homes and restoring natural flood defences.
The piece – based on a survey of 7,000 people across Britain (carried out in 2025) and in-depth focus groups across the UK (done in 2026) found that:The findings echo Climate Barometer tracker data which shows that adaptation and mitigation are supported equally, as well as past research by Climate Outreach/Cardiff University showing that the public see these broad responses as ‘two sides of the same coin’.
No more polling in a vacuum: how opinion data can support people working on the frontline of climate change
Our Researcher Luisa Melloh explores how our recent partnership with Flooded People UK supported community organisations in engaging people on climate, flooding, and impacts more broadly.