We use cookies where necessary to allow us to understand how people interact with our website and content, so that we can continue to improve our service.
We only ever receive anonymous information, and cannot track you across other websites.
View our privacy policy
A new research output by Climate Outreach shows that support for adaptation action significantly increases when people are shown tangible solutions, such as heat-proofing our homes and restoring natural flood defences.
The piece – based on a survey of 7,000 people across Britain (carried out in 2025) and in-depth focus groups across the UK – found that:
The findings echo Climate Barometer tracker data which shows that adaptation and mitigation are supported equally, as well as past research by Climate Outreach/Cardiff University showing that the public see these broad responses as ‘two sides of the same coin’.
A new piece by Local Storytelling Exchange brings together people’s experiences of extreme weather: from tree planting to preventing waterlogged cricket pitches, to shading schools from the rising heat. Amidst growing climate impacts, Exchange are sharing stories and multimedia content to highlight how people in Britain are already adapting to extreme weather, including heatwaves, drought and floods – and spotlighting that they can’t do it alone. Here are a couple of quotes from contributors:
“It’s really challenging when you have relatively small classrooms with up to 30 children and multiple adults. When it’s over 30 degrees in the summer, it’s suffocating.”–Rona Mackie, head teacher at Guildford Grove Primary School
“Houses in Scotland are built to retain heat, which is great in the winter, but it’s problematic if you’re getting temperatures of 30 degrees and your flat is sitting at 27 or 28 degrees for a few days on end. The consequences of that could be massive ” – Dani Waddell, manager of Crossroads Youth and Community Association (also covered in the Glasgow Times)
New survey data shows that nearly three quarters (71%) believe the government should make adapting to climate risks like floods, heat, and droughts an “urgent, top priority”, while only a minority (15%) disagreed.
The findings, from a nationally representative UK survey in collaboration with Flooded People, highlight the public desire for action on impacts like floods, storms, heat and drought.
While experts in the climate sector separate out ‘adaptation’ and ‘mitigation’, our new data shows that a majority (55%) think these two broad responses should be prioritised equally (echoing our previous tracker insights).
The survey also showed that most people report one or more direct experience of climate impacts. Heatwaves and extreme heat are the most commonly experienced climate impact (felt by 46%). A third have experienced ‘severe storms’ (30%), and a fifth say they have been directly affected either by flooding or poor air quality (both 21%). It’s less than a third (29%) who still say they have “no experience of impacts” at all.
As climate impacts intensify, who should pay for the costs?