New study: Political leaders’ actions can inspire behavioural change

New research has revealed that politicians visibly ‘leading by example’ can substantially increase the willingness of members of the UK public to adopt further low-carbon lifestyle changes.

The study looked at over a thousand people’s responses to the examples of  ‘high-profile individuals’ in a nationally representative survey. It found that the vast majority (86%) wanted to see politicians, celebrities and business leaders setting a good example in terms of their climate actions. Citizens were also more willing to adopt low-carbon actions, such as flying less, eating less meat, or driving an electric car if they saw leaders doing the same. At the same time, people’s overall approval of leaders who were setting a strong example improved.

Despite this, further investigation showed that politicians may currently be reluctant to publicise their personal climate-friendly actions due to fear of criticism for virtue signaling, or hypocrisy.

Together the work suggests that rather than pulling off ‘green stunts’, politicians’ consistency of action over time is crucial, and it can also be beneficial if they acknowledge that some changes may be too difficult or costly for everyone to make (such as buying an electric car or installing a heat pump).