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Political Leadership

Video clip testing: Voters are more likely to support Labour when they hear them talking about climate change

03 December 2022

The Labour Climate & Environment Forum tested video clips of senior Labour figures, including Kier Starmer, talking about climate change. In findings that suggest there is space/an opportunity for a much clearer and bolder offer to voters on climate change, the authors report that:

Of people who saw Keir Starmer talking about climate, 53% said they intended to vote Labour compared to 47% who saw Starmer talking about a different issue and 45% who saw no video at all. Those who saw Starmer talking on climate were more likely to think that Labour is the best party on the economy by an increase in five and twelve percentage points compared with the no-climate video and no video respectively.

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The latest from the Political Leadership timeline:

Policy Insight 8th April 2024

Green Alliance policy tracker: March 2024 update

The Green Alliance Net Zero policy tracker has monitored government policies since 2020. The March 2024 update compares progress against the emissions pathways set out in the Net Zero Strategy, last updated in 2023. The report concludes that across the whole economy, and for many individual sectors, there is a continued lack of progress on decarbonisation, and adds that ‘strong leadership is missing across the political spectrum’.

Beyond the material threat to decarbonisation this lack of leadership poses, Climate Barometer tracker data is clear that voters want and expect leadership on climate change.

Its absence therefore also undermines policies which require buy-in and acquiescence from the public, including the transition from gas boilers to electrified heat pumps.

Opinion Insight 21st February 2024

ECIU polling: more voters had heard about Labour’s green investment ‘U-turn’ than the policy itself

In the wake of Labour’s announcement that their green investment pledge would be scaled back, the Energy and Climate Intelligence Unit (ECIU) commissioned snap polling from Opinium.

Only 14% of people reported being ‘very aware’ of Labour’s (previously) proposed £28 billion a year investment plans. This is worth noting, as a significant amount of debate within green policy circles has focused on this specific number (but most of the public wasn’t aware of it in the first place).

Roughly double the number of people (26%) said they were ‘very aware’ of the decision to reduce the £28 billion pledge, though, suggesting that for a significant number of people, the intense media debate around whether or not Labour would ‘U-turn’ would have been the first time they had encountered the policy.

Read our analysis taking stock of what the policy shift from Labour is likely to have meant to voters here.

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