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Video clip testing: Voters are more likely to support Labour when they hear them talking about climate change

03 December 2022

The Labour Climate & Environment Forum tested video clips of senior Labour figures, including Kier Starmer, talking about climate change. In findings that suggest there is space/an opportunity for a much clearer and bolder offer to voters on climate change, the authors report that:

Of people who saw Keir Starmer talking about climate, 53% said they intended to vote Labour compared to 47% who saw Starmer talking about a different issue and 45% who saw no video at all. Those who saw Starmer talking on climate were more likely to think that Labour is the best party on the economy by an increase in five and twelve percentage points compared with the no-climate video and no video respectively.

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Wider Context 21st November 2024

UK “biggest climber” on climate action as COP29 heads to a close

A report from the New Climate Institute finds that the UK has jumped the highest in its league of countries’ performance on tackling climate change, finishing behind only Denmark and the Netherlands.

While no country has performed well enough to qualify as a ‘very high’ performance, the UK’s ranking has been boosted by the new Labour government’s commitments to reduce emissions and roll out renewable energy across the country.

Despite this, the report says “the country is not on track to reach this target despite a significant reduction in 2023. While the coal exit was set for 2024, oil and gas use also need to be phased out…credible plans now only cover
one-third of the emissions reductions required to achieve the 2030 target“.

Ultimately, whether the UK can remain in its high position depends on whether it can follow through on ambition with effective implementation.

  • Source: Climate Change Performance Index
  • Date: 20th November 2024
Opinion Insight 7th November 2024

Britons want the UK to stay committed to climate despite Trump

A new study of over 14000 Britons looks at how the British public see the UK’s role on climate action on the global stage. The research finds that the public wants:

  • Stronger UK leadership on climate change, with climate change as a top foreign policy issue, and the UK to be one of the countries leading the way.
  • The public don’t see climate as distinct from the nation’s overall security, and would like to see a ‘defence +’ approach to foreign policy which is broader than only military defense, but which also takes into account climate, energy, food and water security.

In light of the results of the 2024 US election, most Britons want to see the UK either maintain (40%) or strengthen (26%) its commitments to climate change, even if President-elect Trump withdraws the USA from the Paris Agreement again.

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