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A story – told through data – of the climate discourse in the UK.
Today we launch a new Climate Barometer publication – Signal in the Noise.
Signal in the Noise tracks trends in public opinion from the 2023 Uxbridge by-election to the first 100 days of Labour, set against the evolution of online narratives captured by ACT Climate Labs.
Read it here to discover:
More in Common’s new Shattered Britain report details climate opinion in the context of changing views across the nation.
The report shows that despite clear dividing lines in their broad worldviews, 6 out of 7 UK segments are ‘more worried than not’ about climate change – and believe the government is ‘not doing enough’ to tackle the crisis.
Whilst only 21% of the public opposed the 2050 net zero target, views on whether net zero Britain should be achieved by means of a strict target are far more varied, with only Progressive Activists clearly speaking out on its behalf. The piece also finds a decoupling of net zero and climate support across segments.
This echoes Climate Barometer data about government action on climate change, and the growing disconnect between net zero and climate opinion.
Commentary & Analysis
15th May 2025
With new tracker data being launched, we show how the solid support for climate action has become disconnected from the ‘noise’ surrounding net zero.
Missing Links: Connecting the ‘how’ and the ‘why’ in net zero engagement
“How can you connect the compelling reasons for action with net zero as a policy framework?” A new nationally representative message testing study explores this question, in collaboration with Public First and ECF.