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Renewables

Growing popularity of solar panels among UK owner-occupiers, with financial pay-off as the key swaying factor

02 July 2026

New data from the spring 2026 wave of the DESNZ Public Attitudes Tracker shows that 1 in 10 owner occupiers have already installed solar panels on their home and a further 57% say they would definitely or probably do so in the next few years. This presents an increase from 52% who said the same in spring 2025 but is still slightly below peak values in spring 2023.

When asked about the main reasons for considering solar, those who were likely to install them listed cutting electricity bills (83%), the renewable nature of the technology (72%) and reduced dependence on the electricity grid (51%).

Among owner occupiers who were unlikely to install solar panels, the main reasons for not considering the technology were the installation being too expensive (55%) and the payback taking too long (53%).

When asked what would encourage them to consider getting solar, 3 in 4 owner-occupiers named better financial support for installation (75%), followed by a guarantee scheme to cover any faults or damage (50%) and better financial incentives to sell excess electricity back to the grid (44%). These three incentives remain unchanged as top 3 since spring 2024, emphasising that the high outlay cost remains the largest barrier for those eligible to install solar on their homes.

Reference article:

  • Source: GOV.UK
  • Author: DESNZ
  • Date: 2nd July 2026

The latest from the Renewables timeline:

Opinion Insight 2nd July 2026

Uptick in likelihood to install heat pumps among UK owner-occupiers

New data from the spring 2026 wave of the DESNZ Public Attitudes Tracker shows owner-occupiers are now more likely to say they already have or are likely to install a heat pump when they next need to change their heating system or boiler.

26% now say they have either already installed an air source heat pump or are very or fairly likely to install one when their heating system next needs upgrading. This is up 6 percentage points from the winter 2021 baseline and equals the previous peak from spring 2025. Change appears to be largely driven by fewer people saying they don’t know enough about the heating technology, now at 21%, which equals values in spring and summer 2025 but is down from 39% in winter 2021.

The share of owner-occupiers who say they are likely to install a ground source heat pump is lower, though an uptick from summer and winter 2025 is also observable here: 17% say they either already have or are very or fairly likely to install the technology next time their heating system needs upgrading, close to the highest point of 18% from spring 2025.

  • Source: GOV.UK
  • Author: DESNZ
  • Date: 2nd July 2026
Opinion Insight 19th February 2026

What locals want

The government’s newly published Local Power Plan points the country in a direction that the British public support: clean energy that’s transparent, affordable, and delivers real benefits to communities and their local environments. 

Our latest Climate Barometer tracker shows that people across the UK are in agreement on the top priorities for new infrastructure in their area. These are: the project’s impact on the local environment, what it means for energy bills, and whether it benefits the local community.

Though their order varies slightly, these three priorities are consistently the highest for all groups across age, gender, region, social grade, housing tenure, political affiliation, education level, ethnicity, and whether they live in urban or rural areas.

People’s views on climate change and net zero were fairly low on the list, highlighting (at least when it comes to specific clean energy projects) that local impacts and practical considerations loom larger for the public than the salience of climate change as a wider issue. 

This doesn’t mean joining the dots with the risks of climate change and the benefits net zero can bring isn’t important – it’s crucial. But getting the delivery of policies like the Local Power Plan right is a key route to rebuilding climate salience and shoring up support for the wider net zero programme.  

View Renewables timeline now

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