Renewables

The government’s newly published Local Power Plan points the country in a direction that the British public support: clean energy that’s transparent, affordable, and delivers real benefits to communities and their local environments.

When we asked about the three most important factors for involving local communities on infrastructure proposals, both the public and MPs were most likely to select “clear, plain language information about the project and its impacts” and “being asked for views early, before decisions are made”. These were followed by “a clear explanation of how views influenced the final decision” for MPs and “independent or trusted organisations running the process” for the public.

When we asked which 3 factors people felt were most important in terms of influencing their support or opposition for local infrastructure projects, they picked: the project’s impact on the local environment, on energy bills and on the local community as the top considerations.

These three priorities are consistently the highest for all groups across age, gender, region, social grade, housing tenure, political support, education level, ethnicity, and whether they live in urban or rural areas; a rare point of alignment between these different subgroups of the public.

Strikingly, what made much less of a difference were people’s views about climate change and net zero.

This doesn’t mean that belief in (or concern about) climate change isn’t a critical foundation on which to build engagement around clean energy in general (this is the core idea behind linking the ‘how and the why’ on net zero, as we argued in our recent message testing work with Public First).

But when it comes to specific clean energy projects, the local impacts and financial considerations loom larger: as the transition becomes ever more place-based, this trend is only likely to accelerate.

Like support for the 2050 net zero target, support for renewables comfortably outpaces opposition. And people are much more likely to consider renewables as the route to building energy security than fossil fuels.

But there is a creeping growth in support for oil and gas – wrapped up in the very same conversation about energy security. Since the 2024 election, support among MPs for expanding drilling for oil and gas has inched up, driven by Conservative MPs pursuing an increasingly Reform-influenced agenda on domestic energy policy.  

Yet, despite most Britons supporting clean energy, even when it means wind and solar farms in their local area, there remains a clear perception gap. As covered by Business Green, our most recent data shows that both the public and MPs continue to overestimate local opposition to these renewable developments. 

Our tracker shows the enduring popularity of policies that also save on household bills (like installing insulation, or incentives to do so).

Although Low Traffic Neighbourhoods (LTNs) get a bad rep, our tracker shows support outweighing opposition and support gently rising over the past three years.

One way to look at levels of policy support across the piece is that they’re really quite stable – but some are not stable in a good way. When it comes to sales of new gas boilers, and the phase out of sales of new petrol and diesel vehicles, opposition started to outpace support around 18 months ago, and this trend has (slowly) continued. 

Few policies to reduce emissions are more popular than home insulation.

Whether motivated by a desire to avoid ‘waste’, a reduction in energy bills, or a passion to protect the environment, preventing heat from seeping out of our houses is something that most people can get behind.

So the recent murmurings around the government’s Warm Homes Plan (specifically to reduce funding for insulating houses) don’t chime with popular opinion: Climate Barometer data shows that nearly three-quarters of the public (72%) support incentives and investment for homeowners and landlords to improve home insulation, compared to only 5% who oppose these. Similarly, 3 in 5 Britons (60%) are in favour of financial support to low income families to help them afford ‘green’ home upgrades like insulation.

The Treasury’s response will come in the autumn budget that looks set to be dominated by discussions about general taxation.

But Climate Barometer data shows that MPs are just as favourable towards insulation measures as the wider public: 85% support incentives and investment for homeowners and landlords to improve home insulation and 78% back financial support to low income families to help them afford ‘green’ home upgrades like insulation.

In the run up to this year’s party conference, Reform party’s deputy leader, Richard Tice, urged investors to halt new offshore wind projects, despite news of a record high in green energy approvals. Labour condemned the move as “outrageous and unpatriotic,” warning it undermines investor confidence. But does Reform’s stance align with wider opinion? 

Support for offshore wind remains very high in the UK – around three quarters of the public consistently have supported this form of renewable energy over recent years. Even Reform’s support is strong, with the majority of the party’s backers expressing a favourable view of offshore wind (60%). This support extends to other renewables infrastructure too – such as solar power (68%).

A majority of Reform backers also say they would support such new renewables in their own areas as well – 55% would support onshore wind farms, 58% solar energy parks, and 51% would support new pylons and power lines for carrying renewable energy. Part of the issue here is the ‘perception gap’ around renewables – while 3 in 5 Brits support local renewable energy infrastructure projects, neither MPs nor the public realise how strong that support is.

Two major trade unions, GMB and Prospect, have launched a new campaign ‘Climate Jobs UK’, warning that public support for the net zero transition could weaken without faster progress on ‘green’ job creation.

The unions, which represent tens of thousands of energy workers, say people need to see good jobs where they live or risk being drawn to parties that are opposing climate action.

New polling commissioned for the campaign shows that while most people back the energy transition, more than half (55%) want jobs and the economy prioritised over speed (17%). Only 30% believe the transition will improve UK job opportunities and fewer than 1 in 10 say they’ve seen green jobs in their area.

Expectations for positive impacts of net zero policies on job opportunities in local areas are in fact low. As recent Climate Barometer data shows, only 1 in 5 Brits anticipate net zero policies to have a positive impact on the local job market over the next five years, with the most common responses being ‘don’t know’ or net zero policies having ‘no impact’.

As this data shows, the British public doesn’t anticipate net zero policies to impact them negatively, but they also won’t go out of their way to defend something that feels abstract and irrelevant to their everyday lives.

Whilst younger age groups tend to think the impact of net zero policies on jobs will be more positive, these findings underline the importance of climate action being felt to tangibly improve people’s lives. This will require people seeing their neighbours, friends or family in good jobs that can provide some stability for the future — and which are, by default, ‘green’.

With roughly 360,000 heat pumps currently installed across the UK, the country remains a long way off the government’s target of installing 600,000 heat pumps every year by 2028, as laid out in the Energy Security Bill. But where do people currently stand on their journey toward using heat pumps? What barriers are holding back wider adoption, and how do these challenges vary across society? Most importantly, what can be done to overcome them?

Nesta’s new audience research helps to answer these questions by providing a segmentation of UK households based on demographic data, their housing situation and attitudes towards heat pumps. Ranging from “eco, high-earning Gen x-ers” — of whom 3% say they already have a heat pump — to “social tenants on tight budgets”, the report identifies the biggest heat pump enablers and barriers for each group to help them adopt the new technology.

And help is urgently needed: As Climate Barometer data shows, public knowledge of heat pumps remains limited, with only 37% of Britons knowing what a heat pump looks like, 22% saying they can describe how a heat pump works, and just 17% having heard mostly good things about them. Alongside this, 1 in 5 Britons have heard and agree with the statement that “heating technologies to replace gas boilers are untested and unreliable”, compared to only 1 in 10 who have heard the argument and disagree with it.

But for heat pumps to become a widely adopted source of heating over the next couple of decades in the UK, it will require more than fixing their image problems. Those who would already consider switching to a heat pump need to be supported to do so practically, and those who are currently unable to or hesitant about installing them need safe assurances that heat pumps will actually improve their comfort and help lower their energy bills over time.