We use cookies where necessary to allow us to understand how people interact with our website and content, so that we can continue to improve our service.
We only ever receive anonymous information, and cannot track you across other websites.
View our privacy policy
“How can you connect the compelling reasons for action with net zero as a policy framework?” A new nationally representative message testing study explores this question, in collaboration with Public First and ECF.
Climate Barometer tracker polling from October 2025 shows that the public primarily hold ‘businesses that pollute the most’, ‘the fossil fuel industry’, and ‘energy companies’ responsible for covering the majority of costs of transitioning to net zero.
This is consistent for almost every voter group, with the exception of Reform UK supporters, who are reluctant to single out the fossil fuel industry, and are more likely to say ‘nothing would make net zero fair (22%), and Green party supporters, who are more likely to hold the wealthiest 1% of households responsible.
Notably, the public do not hold airline companies, the motor vehicle industry, or households who pollute the most – to the same degree of responsibility.
Commentary & Analysis
29th November 2025
The Autumn Budget is out. Here’s a preview of what the tracker reveals about what people blame for the cost of energy bills, taxing the super rich, and who pays for net zero.
Our latest public & MP opinion data
Despite intensifying campaigns against net zero by opponents of green policies, our tracker shows support for the 2050 net zero target holding steady.