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Climate Emotions

Reuters Institute report: UK audiences prefer climate coverage focused on ‘solutions’

15 November 2023

The Reuters Institute for Journalism, at the University of Oxford, has released a report (following a similar analysis in 2022) analysing how people in eight countries – Brazil, France, Germany, India, Japan, Pakistan, the UK, and the USA – access news and information about climate change in 2023.

UK audiences (in line with those in other countries) rate ‘solutions focused’ climate news as the type of news they are most interested in, supporting the idea that there’s a need to balance the (necessary) focus on the risks and threat of climate change with reporting that signposts or highlights solutions to problems, as well as the problems themselves.

The Local Storytelling Exchange, grounded in solutions-focused regional reporting from around the UK, exists to address this need, showing ‘this is what the transition looks like’ through relatable stories that aim to build a sense of agency (which climate stories which only focus on risks and threats, can undermine).

Reference article:

  • Source: Reuters Institute for the Study of Journalism
  • Date: 14th November 2023

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Opinion Insight 13th July 2026

Britons blame climate change for June 2026 heatwave

New polling by More in Common shows that 86% of the UK public believe climate change to be either entirely or partially responsible for the June 2026 heatwave. This holds true even for those opposing net zero, with 63% of them seeing climate change as at least in part to blame for the extreme heat.

At the same time, more than 4 in 5 think the UK is unprepared to cope with extremely hot weather (84%) and more than 3 in 4 see the country as ill-equipped to deal with water shortages and drought (77%).

Asked about which groups they think are most negatively affected by extreme heat, the elderly (88%) and children (68%) were seen as worst impacted, closely followed by “ordinary people” (66%).

Describing the most recent heatwave in their own words, responses revealed a public struggling to cope, with words like “hot”, “worried”, “unbearable” and “uncomfortable” being mentioned most often:

Relatedly, the majority expect more political leadership on the issue: 59% of the public say they want the government to help people like them cope with the impacts of extreme heat, compared to 26% who think the government should do the same amount and only 5% who say the government should do less to help people like them cope.

  • Source: More In Common
  • Author: More In Common
  • Date: 13th July 2026
Opinion Insight 13th November 2025

Division is growing – which makes communication on climate change more difficult

Climate change didn’t cause the culture wars, but culture wars are making climate change harder to solve.

In new research from Kings College London (KCL), divisions over climate change are seen as worse than divisions over Brexit, with the public more likely to say there is tension between climate change sceptics and believers (64%) than between Leavers and Remainers (52%), or between younger and older generations (45%).

This is despite the broad-based consensus on the importance of the issue that Climate Barometer data evidences, and which is seen consistently in wider research (e.g. the recent Britain Talks Climate & Nature report, which highlights widespread care for nature, wildlife and the benefits that the transition to clean, renewable energy can bring).

More new research (from Hope Not Hate) diving into the differences between people who intend to vote Reform highlights climate change as one of the dividing lines among a disjointed coalition of factions. ‘Squeezed Stewards’ (in an echo of More in Common’s ‘Rooted Patriots’ segment, who have high levels of threat perception around environmental risks) care about nature and acknowledge the climate crisis. But the ‘Hardline Conservatives’ subgroup of Reform backers are much more likely to be in the minority of people who reject action on climate change entirely.

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