Net Zero

Signal in the Noise: Trends in the UK climate discourse in 2023/24

11 December 2024

A story – told through data – of the climate discourse in the UK.

Today we launch a new Climate Barometer publication – Signal in the Noise.

Signal in the Noise tracks trends in public opinion from the 2023 Uxbridge by-election to the first 100 days of Labour, set against the evolution of online narratives captured by ACT Climate Labs.

Read it here to discover:

July 2023: How a by-election triggered a wave of anti-net zero rhetoric
August 2023: Why concerns about the costs of green policies continued to grow
September 2023: What led Rishi Sunak to water down the government’s net zero commitments
October 2023: A growth in misleading media coverage and increasing noise about NIMBYs discourse
January 2024: How a stormy start to 2024 revealed a disconnect in people’s perceptions of climate risks
February 2024: What led to Labour’s £28 billion backtrack
March 2024: Snowballing concerns around the ‘Great Grid Upgrade’
April 2024: What Reform voters think about climate change
May 2024: How the Conservatives focused on the ‘war on motorists’ in the run up to the General Election
July 2024: Why we now have the ‘greenest parliament ever’
July-Oct 2024: What dominated Labour’s first 100 days
Five signals in the noise that capture the climate discourse in the past 15 months