In a wide-ranging and in-depth analysis of how the UK public views low-carbon lifestyle changes, in the context of reaching net zero, the CAST centre (Climate Change & Social Transformations) reported on a set of ‘deliberative’ workshops (discussion groups) with members of the public.
The workshops covered four topics: ‘how we heat our homes’, ‘the food we eat’, ‘the products we buy’ and ‘how we travel’.
In contrast to the snap polling that is commissioned in the wake of policy announcements, this approach to understanding public opinion provides participants with the chance to discuss, reflect on and consider the nuances of behavioural changes in the context of net zero.
Summaries for each of the four topics above are presented in the report. In contrast to media commentary and political strategy positioning climate behaviours as part of the ‘culture wars’, one overall conclusion was that personal choices and freedoms are important, but people are willing to engage in low-carbon lifestyles in a way that is proportionate to their own circusmstances:
“Personal choice and freedoms are important aspects underpinning public preferences. In many cases people preferred options that made environmental choices easier rather than restricting choice. Strong negative reactions were only noticeable for strategies which were perceived to take away choice completely, such as meat-free diets, no access to individual car ownership, or living in smaller homes. While these more ‘radical’ strategies do not enjoy high public acceptance, people are willing to consider the principles that underpin them, especially if supported by other actors. For example, most participants were unwilling to consider becoming vegetarian or vegan, but were willing to consider how they could reduce their meat intake. Similarly, living car free was not considered acceptable or feasible by most participants, however they did want to reduce their dependence on cars generally and were open to other modes of transport.”