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Public support for climate policies – from heat pumps, to home insulation, to electric vehicles – has always been about a lot more than just having access to the right facts.
Someone might like the sound of an EV, but not (yet) be able to afford it. Plenty of people have heard scare stories about heat pumps (although the views of people who actually know someone who has had one installed, tend to be more positive).
But a number of recent polls – from ECIU and Climate Barometer’s tracker – shine a light on the importance of building familiarity with EVs, because misconceptions abound.
For example, ECIU polling found that more than 5 in 10 (54%) petrol car drivers think EV drivers run out of charge at least once a year but, in reality, more than 8 in 10 (82%) of EV drivers report never running out of charge.
This is a significant misperception sitting behind the ‘range anxiety’ sometimes cited as a reason not to switch to an EV.
Climate Barometer polling tested a range of ‘anti-net zero’ narratives and soundbites, and found very few of them currently have any cut through with the public. But there was one exception: 40% of people say they don’t think EVs are more environmentally friendly than cars (when in fact they are).
And this wasn’t the only misconception about EVs.
When people were reminded that only new vehicles (not second hand ones) will be phased out after 2030, there was a 9% increase in people saying that the phase out would not affect them at all.
Support for the phasing out of petrol and diesel cars was higher (+5%), and opposition is lower (-6%) when people were reminded that it is only new vehicle sales which must be zero emissions by 2030 (39% support, 38% oppose), compared to support without the prompt about second-hand vehicles (34% support, 44% oppose).
This is a statistically significant difference.
Commentary & Analysis
11th March 2026
The government’s newly published Local Power Plan points the country in a direction that the British public support: clean energy that’s transparent, affordable, and delivers real benefits to communities and their local environments.
When we asked about the three most important factors for involving local communities on infrastructure proposals, both the public and MPs were most likely to select “clear, plain language information about the project and its impacts” and “being asked for views early, before decisions are made”. These were followed by “a clear explanation of how views influenced the final decision” for MPs and “independent or trusted organisations running the process” for the public.
When we asked which 3 factors people felt were most important in terms of influencing their support or opposition for local infrastructure projects, they picked: the project’s impact on the local environment, on energy bills and on the local community as the top considerations.
These three priorities are consistently the highest for all groups across age, gender, region, social grade, housing tenure, political support, education level, ethnicity, and whether they live in urban or rural areas; a rare point of alignment between these different subgroups of the public.
Strikingly, what made much less of a difference were people’s views about climate change and net zero.
This doesn’t mean that belief in (or concern about) climate change isn’t a critical foundation on which to build engagement around clean energy in general (this is the core idea behind linking the ‘how and the why’ on net zero, as we argued in our recent message testing work with Public First).
But when it comes to specific clean energy projects, the local impacts and financial considerations loom larger: as the transition becomes ever more place-based, this trend is only likely to accelerate.
What does climate ‘salience’ mean in 2026?